A long time cyclist, I faced the challenge of lighting up my bike for my first Burning Man. I knew I had to do something awesome, and with my background building custom LED strips, I had some ideas. That first light kit was a hodgepodge of parts. It ended up working out great, my friends could see me from across the playa at night. I even managed to get the nickname "HighVis". Fast forward a few years and I found myself making lights for our local cruising group. The rest is history, we've spent countless hours on our current design and we will continue to improve it to create the best wheel and frame lights out there. Keep your eye out for new product releases!

Brian is our inhouse aerospace engineer. While our battery cases might not look like a turbine engine they were designed with the same processes. When we come up with a new idea he is the driving force behind the design.

Our most dedicated testers are the children, they expose the wheel lights to conditions and situations we didn't even think possible. Because of them our design is more robust than ever and will continue to improve to withstand all types of conditions and rides. Our team of community testers also gives us invaluable feedback and helps us to design the best product out there.